Tesla Ownership 
Demographics
Age
Income
Gender
Employment

See Australian data on Tesla ownership trends like never seen before.

Over 250,000+ Tesla sales and uptake data points analysed

Tesla Owners Age Demographics

Tesla is the biggest EV brand in Australia and globally. In Australia, nearly 75% of all EVs are Teslas. In other words, 3 out of every 4 EVs sold in Australia were a Tesla in 2021.

Understanding Tesla demographics data is vitally important for researchers as many of these owners are early adopters in Australia who will help lower Transport emissions, New NEV market development, transport policy development and planning, emissions analysis, and charging infrastructure investment.

Sample shown is from 827 new Australian Tesla owners from various states and territories.

Riz Akhtar - Founder

Tesla Owners Gender Demographics

Tesla ownership has seen a massive growth in 2021 across all of Australia.

Gender based demographics help better understand the shift in ownership to EVs in Australia. Female ownership is on the rise too.

This trend is only going to go up from here as Tesla launches their Model Y SUV in the Australian market in 2022!

Tesla Owners Income Demographics

See ownership demographic trends such as that EV owners current income that drives the shift to EVs and cleaner transport.

These are owners who are are choosing Tesla EVs compared to traditional cars for their new car.

Tesla Owners Employment Demographics

Tesla owners across Australia shows the shift from early adopters to the next stage of Australian EV owners.

Employment based demographics help better understand the shift in ownership to EVs in Australia. Retired owners are caring more about the environment and sustainable transport which is having a positive shift too.

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